Digital Marketing in Practice : Design, Implement and Measure Effective Campaigns
2 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1398624748
ISBN-13
9781398624740
Edition
2 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 3rd, 2026
Print length
480 Pages
Product Classification:
Business strategySales & marketing managementSales & marketing
Ksh 12,250.00
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Quality
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This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.
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