Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience through Digital Customer Engagement
1st ed. 2023
Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
3031307194
ISBN-13
9783031307195
Edition
1st ed. 2023
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 10th, 2023
Print length
251 Pages
Weight
596 grams
Dimensions
16.10 x 24.30 x 2.00 cms
Ksh 13,500.00
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The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide.
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
Get Digital Marketing in the Automotive Electronics Industry by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
