Digital Marketing Management : A Handbook for the Current (or Future) CEO
Second Edition
by
Debra Zahay
Book Details
Format
Paperback / Softback
ISBN-10
1951527925
ISBN-13
9781951527921
Edition
Second Edition
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2020
Print length
188 Pages
Weight
286 grams
Dimensions
15.10 x 22.80 x 1.30 cms
Product Classification:
E-commerce: business aspectsResearch & development managementSales & marketingMarket research
Ksh 4,600.00
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A book for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection.
Get Digital Marketing Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Business Expert Press and it has pages.
