Digital Marketing Strategy : An Integrated Approach to Online Marketing

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

<p><b>Ready to develop and implement a digital marketing strategy that elevates your career?</b><br><br><b><i>Digital Marketing Strategy</i></b> is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert <b>Simon Kingsnorth</b>, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.<br><br>You'll learn how to:<br>- Develop a strategic digital marketing plan using proven frameworks&lt;br&gt; <br>- Implement AI-driven tools to enhance campaign efficiency<br>- Optimize marketing performance with data-backed decision making<br>- Build career credibility through advanced digital marketing skills<br><b>- New to this edition</b>: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples<br><br>With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.<br><br><b><i>Themes include:</i></b><i> Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies</i></p>