Digital Marketplaces Unleashed
Softcover reprint of the original 1st ed. 2018
Book Details
Format
Paperback / Softback
ISBN-10
3662569973
ISBN-13
9783662569979
Edition
Softcover reprint of the original 1st ed. 2018
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 15th, 2018
Print length
935 Pages
Product Classification:
Social research & statisticsSocial research and statisticsDevelopment economics & emerging economiesDevelopment economics and emerging economiesE-commerce: business aspectsMarket researchDigital and Information technology: general topicsInformation technology: general issuesExpert systems / knowledge-based systems
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This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.
This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.
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