Digital Pricing Strategy : Capturing Value from Digital Innovations
Book Details
Format
Paperback / Softback
ISBN-10
1032127724
ISBN-13
9781032127729
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 27th, 2023
Print length
312 Pages
Weight
596 grams
Dimensions
17.30 x 24.60 x 2.10 cms
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and ManagementCorporate financeBusiness strategyE-commerce: business aspectsResearch & development managementResearch and development managementSales & marketing managementSales and marketing managementSales & marketingSales and marketing
Ksh 8,650.00
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Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.
Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.
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