Digital Privacy in the Marketplace : Perspectives on the Information Exchange
Book Details
Format
Paperback / Softback
ISBN-10
1606498487
ISBN-13
9781606498484
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2015
Print length
100 Pages
Weight
272 grams
Dimensions
22.80 x 15.20 x 1.00 cms
Product Classification:
Advertising
Ksh 3,400.00
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Focuses on privacy issues related to information exchange and use in the online business marketplace. Drawing on published empirical and theoretical research, the book provides a balanced and insightful overview of this topic from both consumers' and businesses' perspectives.
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