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Digital Transformation and Corporate Branding

By: Italy) Cuomo Maria Teresa (University of Salerno (Author) , UK) Foroudi Pantea (Middlesex University London (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781032204857

Publisher: Taylor & Francis Ltd

Publication Date: Sep 1st, 2023

Dimension: 23.40 x 15.60 x 45.30 cms

Category: ECONOMICS

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The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

Get Digital Transformation and Corporate Branding by Maria Teresa (University of Salerno, Italy) Cuomo at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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