Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032204877
ISBN-13
9781032204871
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 18th, 2024
Print length
308 Pages
Weight
600 grams
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and ManagementEconomicsBusiness strategyE-commerce: business aspectsResearch & development managementResearch and development managementSales & marketing managementSales and marketing managementBusiness communication & presentationBusiness communication, etiquette and presentationSales & marketingSales and marketingAdvertisingMarket researchPublic relations
Ksh 8,200.00
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The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
Get Digital Transformation and Corporate Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
