Digital Transformation in Sales : How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide
2023 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3658388897
ISBN-13
9783658388898
Edition
2023 ed.
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 3rd, 2024
Print length
275 Pages
Weight
518 grams
Dimensions
17.00 x 24.60 x 1.90 cms
Product Classification:
Business mathematics & systemsSales & marketingBusiness applications
Ksh 8,100.00
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In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy.
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