Digital Type Design for Branding : Designing Letters from their Source

Name: Digital Type Design for Branding
Brand: Taylor & Francis Inc
SKU: 9780815365532
Price: 30950 KES
Availability: OutOfStock
ISBN: 9780815365532

by Stephen Boss

Book Details

Format Hardback

ISBN-10 0815365535

ISBN-13 9780815365532

Publisher Taylor & Francis Inc

Imprint CRC Press Inc

Country of Manufacture US

Country of Publication GB

Publication Date Jan 18th, 2018

Print length 220 Pages

Weight 570 grams

Product Classification: Typography & lettering Typography and lettering

KSh 30,950.00

Currently unavailable 0 in stock

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The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Key Features

A how-to resource for designers to referencee while designing letterforms.

The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.

How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.

This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.

Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

Get Digital Type Design for Branding by Stephen Boss at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has 220 pages.