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Digitalized Markets

By: Sweden) Hagberg Johan (University of Gothenburg (Author) , Hans Kjellberg (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367655709

Publisher: Taylor & Francis Ltd

Publication Date: Mar 2nd, 2021

Weight: 398 grams

Dimension: 18.00 x 25.30 x 1.50 cms

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This book addresses how digitalization influences markets and attempts to put research on digitalized markets centre-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets.

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