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Digitalized Markets

By: Sweden) Hagberg Johan (University of Gothenburg (Author) , Hans Kjellberg (Author)

1 in stock

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367655716

Publisher: Taylor & Francis Ltd

Publication Date: Sep 25th, 2023

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This book addresses how digitalization influences markets and attempts to put research on digitalized markets centre-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets.

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