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Digitalizing Consumption

By: France) Cochoy Franck (University of Toulouse (Author) , Sweden) Hagberg Johan (University of Gothenburg (Author) , Magdalena McIntyre (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367875497

Publisher: Taylor & Francis Ltd

Publication Date: Dec 12th, 2019

Weight: 432 grams

Dimension: 15.50 x 23.40 x 1.80 cms

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Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital

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