Disclosure Issues for Broadcasted Content of a Political Nature
Book Details
Format
Paperback / Softback
ISBN-10
1634635876
ISBN-13
9781634635875
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 1st, 2015
Print length
61 Pages
Weight
132 grams
Dimensions
23.30 x 15.50 x 0.70 cms
Product Classification:
Communication studiesMedia studies
Ksh 15,300.00
Not available
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Television and radio broadcasters air content, including advertisements and other programming, on a variety of issues, some of which directly address their interests as broadcasters. The FCC applies the Communications Act of 1934 to hold these broadcasters to a basic principle - that the public should know when and by whom it is being persuaded. Statutes and FCC regulations require licensed broadcasters to publicly disclose information about sponsored content. This book describes the disclosure requirements for broadcasters that air advertisements or programming that affect their interests and may be intended to influence Congress, and any requirements to air opposing views; and assesses what is known about the number and fair market value of these advertisements, and those of opposing views, aired from 2007 through 2012.
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