Discourse, Identities and Genres in Corporate Communication : Sponsorship, Advertising and Organizational Communication
New
Book Details
Format
Paperback / Softback
Book Series
Linguistic Insights
ISBN-10
3034305915
ISBN-13
9783034305914
Edition
New
Publisher
Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint
Peter Lang AG, Internationaler Verlag der Wissensc
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Mar 4th, 2011
Print length
324 Pages
Weight
482 grams
Dimensions
15.20 x 22.50 x 2.20 cms
Product Classification:
linguisticsSociology & anthropologyBusiness & management
Ksh 13,500.00
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Discourse, Identities and Genres in Corporate Communication
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
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