Discourses in Place : Language in the Material World
Book Details
Format
Paperback / Softback
ISBN-10
041529049X
ISBN-13
9780415290494
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 24th, 2003
Print length
258 Pages
Weight
392 grams
Dimensions
23.30 x 15.50 x 0.80 cms
Product Classification:
Semiotics / semiology
Ksh 8,650.00
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This highly illustrated text develops the first systematic analysis of the ways we interpret language as it is materially placed in the world. This is essential reading for anyone with an interest in language and the way we communicate.
Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in ''geosemiotics'', the key interface between semiotics and the physical world.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a ''how to use this book'' section, group and individual activities, and a glossary of key terms.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a ''how to use this book'' section, group and individual activities, and a glossary of key terms.
Get Discourses in Place by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
