Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated Sociolinguistics Approach
Softcover reprint of the original 1st ed. 2017
by
Wei Feng
Book Details
Format
Paperback / Softback
ISBN-10
9811351473
ISBN-13
9789811351471
Edition
Softcover reprint of the original 1st ed. 2017
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 9th, 2018
Print length
152 Pages
Product Classification:
linguisticsSociolinguisticsMedia studies
Ksh 8,100.00
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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.
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