Disinformation Attacks On Businesses : The Dark Business of Fake News & Co. and How to Combat it
by
Uwe Wolff
Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
365851406X
ISBN-13
9783658514068
Publisher
Springer Fachmedien Wiesbaden
Imprint
Springer Fachmedien Wiesbaden
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2026
Print length
203 Pages
Ksh 9,900.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust.
Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today’s high-risk information environment.
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