Disrupting Digital Business : Create an Authentic Experience in the Peer-to-Peer Economy
by
R "Ray" Wang
Book Details
Format
Hardback or Cased Book
ISBN-10
1422142019
ISBN-13
9781422142011
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 5th, 2015
Print length
208 Pages
Weight
326 grams
Dimensions
14.80 x 21.80 x 2.30 cms
Product Classification:
EconomicsEntrepreneurshipManagement & management techniques
Ksh 3,950.00
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Quality
Fast
Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business.
Surf the waves of change.
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.
But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending.
The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse.
Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.
Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:
1. Consumerization of technology and the new C-suite
2. Data’s influence in driving decisions
3. Digital marketing transformation
4. The future of work
5. Matrix commerce
Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.
But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending.
The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse.
Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.
Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:
1. Consumerization of technology and the new C-suite
2. Data’s influence in driving decisions
3. Digital marketing transformation
4. The future of work
5. Matrix commerce
Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.
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