Disruptive Branding : How to Win in Times of Change
Book Details
Format
Paperback / Softback
ISBN-10
0749484063
ISBN-13
9780749484064
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 3rd, 2019
Print length
264 Pages
Weight
440 grams
Dimensions
15.60 x 23.30 x 1.50 cms
Product Classification:
Business strategySales & marketing
Ksh 4,300.00
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Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
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