Do Political Campaigns Matter? : Campaign Effects in Elections and Referendums
Book Details
Format
Paperback / Softback
ISBN-10
0415406609
ISBN-13
9780415406604
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 6th, 2006
Print length
236 Pages
Weight
340 grams
Product Classification:
PsychologyPolitical campaigning & advertising
Ksh 9,650.00
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This book provides a cross-national assessment of the theme of political campaigns and their consequences. Chapters present the most recent studies on campaign effects in North America, Europe and Australasia.
This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.
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