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Doing Anthropology in Consumer Research

By: Patricia L Sunderland (Author) , Rita M Denny (Author)

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Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-13: 9781598740905

Publisher: Left Coast Press Inc

Publication Date: Nov 30th, 2007

Weight: 632 grams

Dimension: 16.00 x 23.40 x 2.60 cms

Category: Physical anthropology

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An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors' own research-from coffee in Bangkok and boredom in New Zealand to computing in the United States-using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.

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