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Doing Ethnography
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Book Details

Format Hardback or Cased Book
ISBN-10 1462559212
ISBN-13 9781462559213
Publisher Guilford Publications
Imprint Guilford Press
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 16th, 2026
Print length 189 Pages
Product Classification: Psychological methodology
Ksh 10,250.00
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Written by a sociologist and an anthropologist, this concise primer is packed with clear methodological guidance and engaging stories that illustrate what ethnography looks like in practice. The text follows the arc of a typical ethnographic study, with ethics and social justice concerns highlighted throughout. Jessica Smartt Gullion and Susan Harper address practical considerations in developing a research question, planning and conducting fieldwork, and dealing with common pitfalls. They show how to organize and analyze data, using techniques from grounded analysis to poetic inquiry. The book addresses the politics of fieldwork, discomfort and safety issues, and who has the right to tell others’ stories, and offers advice on writing up and publishing ethnographic work for different audiences. Chapters include opening vignettes, boxes on key techniques, discussion questions, exercises, and prompts for contemplative learning.

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