Doing Marketing Research : Alternative Methods for Market Sensing
Book Details
Format
Hardback or Cased Book
ISBN-10
1032972270
ISBN-13
9781032972275
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 2025
Print length
250 Pages
Weight
620 grams
Dimensions
25.10 x 17.70 x 2.20 cms
Product Classification:
Business strategySales & marketing managementSales and marketing managementMarket research
Ksh 37,800.00
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Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
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