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Doing Q Methodological Research : Theory, Method & Interpretation

By: (Author) Paul Stenner , (Author) Simon Watts

Manufactured on Demand
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Ksh 26,800.00

Format: Hardback or Cased Book

ISBN-10: 1849204144

ISBN-13: 9781849204149

Publisher: Sage Publications Ltd

Imprint: Sage Publications Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 19th, 2012

Print length: 248 Pages

Weight: 560 grams

Product Classification: Research methods: general

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A thorough and intelligent intro to the theory and method of Q from big name authors in a market where there is little competition.
This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research.

Using worked examples throughout, the reader is guided through:

• important design issues

• the conduct of fieldwork

• all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation.

Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.


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