Domesticating the World – East African Consumerism and the Genealogies of Globalization : African Consumerism and the Genealogies of Globalization
Book Details
Format
Paperback / Softback
Book Series
California World History Library
ISBN-10
0520254236
ISBN-13
9780520254237
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 15th, 2008
Print length
288 Pages
Weight
416 grams
Dimensions
23.00 x 15.30 x 1.90 cms
Ksh 5,400.00
Publisher Out of Stock
0 in stock
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Quality
Fast
Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, this book challenges presumptions that Africa's global relationships have always been dictated by outsiders.
This book boldly unsettles the idea of globalization as a recent phenomenon - and one driven solely by Western interests - by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.
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