Donald Trump and the Branding of the American Presidency : The President of Segments
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3030304981
ISBN-13
9783030304980
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 31st, 2023
Print length
235 Pages
Product Classification:
Political science & theoryPolitical leaders & leadershipSales & marketing
Ksh 8,100.00
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This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.
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