Doublespeak
by
William Lutz
Book Details
Format
Paperback / Softback
ISBN-10
1632460173
ISBN-13
9781632460172
Publisher
Ig Publishing
Imprint
Ig Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 21st, 2016
Print length
304 Pages
Weight
292 grams
Dimensions
21.10 x 14.00 x 2.40 cms
Product Classification:
Language: history & general worksDialect, slang & jargon
Ksh 3,250.00
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Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn''t. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak - euphemism, jargon, gobbledygook or ''bureaucratese'' and inflated language - showing how each is used in business, advertising, medicine, government and the military. In this seminal book, Lutz articulates that the goal of doublespeak is ''to distort reality and corrupt thought''.
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