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Drag as Marketplace – Contemporary Cultures, Identities and Business
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Drag as Marketplace – Contemporary Cultures, Identities and Business : Contemporary Cultures, Identities and Business

Book Details

Format Hardback or Cased Book
ISBN-10 1529237440
ISBN-13 9781529237443
Publisher Bristol University Press
Imprint Bristol University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 28th, 2024
Print length 226 Pages
Weight 514 grams
Dimensions 16.10 x 24.20 x 2.10 cms
Ksh 15,300.00
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Now a multi-million-dollar industry blending art, politics, and entertainment, drag's popularity has soared in recent years. Yet, despite its rise as a consumer product, research exploring the intersection of drag and markets remains scarce. This interdisciplinary collection fills that void, exploring drag's market impact.
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.

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