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Dragons at Your Door
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Dragons at Your Door : How Chinese Cost Innovation Is Disrupting Global Competition

Book Details

Format Hardback or Cased Book
ISBN-10 1422102084
ISBN-13 9781422102084
Publisher Harvard Business Review Press
Imprint Harvard Business Review Press
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 1st, 2007
Print length 239 Pages
Weight 565 grams
Dimensions 24.30 x 16.70 x 2.40 cms
Ksh 4,500.00
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Exposing the strategies, strengths, and weaknesses of Chinese competitors, this book surfaces the underlying logic that enables Chinese firms to attack high-end industries. It also provides insight into these very different competitors.
The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday''s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D. The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.

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