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Dream Car
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Dream Car : Malcolm Bricklin's Fantastic SV1 and the End of Industrial Modernity

Book Details

Format Hardback or Cased Book
ISBN-10 1487555814
ISBN-13 9781487555818
Publisher University of Toronto Press
Imprint University of Toronto Press
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 5th, 2024
Print length 488 Pages
Weight 1,138 grams
Dimensions 18.60 x 26.30 x 3.40 cms
Ksh 11,300.00
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Dream Car is the tale of entrepreneur Malcolm Bricklin’s sporty, sexy Safety Vehicle-1, a legendary failure in automotive history yet one that reveals much about postwar North America’s economic, political, and cultural evolution.

Dream Car tells the story of entrepreneur Malcolm Bricklin’s fantastical 1970s-era Safety Vehicle-1 (SV1), audaciously launched during a tumultuous breakpoint in postwar history. The tale of the sexy-yet-safe SV1 reveals the influence of automobiles on ideas about the future, technology, entrepreneurship, risk, safety, showmanship, politics, sex, gender, business, and the state, as well as the history of the auto industry’s birth, decline, and rebirth.

Written as an "open road," the book invites readers to travel a narrative arc that unfolds chronologically and thematically. Dream Car’s seven chapters have been structured so that they can be read in any order, determined by whichever theme each reader finds most interesting. The book also includes a musical playlist of car songs from the era and songs about the SV1 itself.


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