Dressing for Austerity : Aspiration, Leisure and Fashion in Post-war Britain
Book Details
Format
Hardback or Cased Book
Book Series
Dress Cultures
ISBN-10
1780766289
ISBN-13
9781780766287
Publisher
Bloomsbury Publishing PLC
Imprint
I.B. Tauris
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 26th, 2017
Print length
224 Pages
Weight
412 grams
Dimensions
21.90 x 13.50 x 2.20 cms
Ksh 24,800.00
Manufactured on Demand
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Fashioning a new Jerusalem in Austerity Britain
A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification ''Austerity Britain'' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government''s philosophy of ''Austerity by design'' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.
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