Drilling Down : Turning Customer Data into Profits with a Spreadsheet - Third Edition
3rd ed.
by
Jim Novo
Book Details
Format
Paperback / Softback
ISBN-10
1591135192
ISBN-13
9781591135197
Edition
3rd ed.
Publisher
Booklocker Inc.,US
Imprint
Booklocker Inc.,US
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 18th, 2004
Print length
356 Pages
Weight
482 grams
Dimensions
21.50 x 14.00 x 4.80 cms
Product Classification:
Sales & marketing
Ksh 14,650.00
Werezi Extended Catalogue
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Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.
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