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Drive : The Surprising Truth About What Motivates Us

Book Details

Format Hardback or Cased Book
ISBN-10 1594484805
ISBN-13 9781594484803
Publisher Penguin Putnam Inc
Imprint Riverhead Books,U.S.
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 5th, 2011
Print length 272 Pages
Weight 282 grams
Dimensions 15.40 x 22.90 x 1.90 cms
Ksh 3,800.00
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“Pink’s ideas deserve a wide hearing. Corporate boards. . .could do well by kicking out their pay consultants for an hour and reading Pink’s conclusions instead.”—Forbes

The New York Times
bestseller that gives readers paradigm-shattering ways to think about motivation from the author of When: The Scientific Secrets of Perfect Timing


Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That''s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

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Mind, Body, & Spirit

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