Drivers of Global Business Success : Lessons From Emerging Markets
1st ed. 2004
Book Details
Format
Paperback / Softback
ISBN-10
1349725137
ISBN-13
9781349725137
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 11th, 2004
Print length
298 Pages
Product Classification:
International economicsInternational businessSales & marketingSales and marketing
Ksh 16,200.00
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This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge.
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.
Get Drivers of Global Business Success by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
