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Driving Consumer Engagement in Social Media

By: Poland) Bianchi Anna (University of Warsaw (Author)

3 in stock

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367646226

Publisher: Taylor & Francis Ltd

Publication Date: Aug 1st, 2022

Weight: 314 grams

Dimension: 15.50 x 23.40 x 1.50 cms

Category: ECONOMICS

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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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