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Driving from Japan

By: Wanda James (Author)

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Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9780786431168

Publisher: McFarland & Co Inc

Publication Date: Feb 28th, 2007

Category: Regional studies

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Chronicles success of Japanese car in America. This book examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.

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