Dynamic Growth of Chinese Firms in the Global Market : Challenges, Strategies and Implications
Book Details
Format
Paperback / Softback
ISBN-10
1107629756
ISBN-13
9781107629752
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 13th, 2020
Print length
236 Pages
Weight
398 grams
Dimensions
24.10 x 15.10 x 1.30 cms
Product Classification:
International businessSales & marketing
Ksh 6,900.00
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Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad. It includes an examination of many of their innovative strategies, illustrated with detailed case studies.
How have Chinese multinationals benefited from China''s economic boom to enable their international expansion? This book is based on many years of original research tracing the emergence, growth and future of Chinese firms in the world economy. The authors seek to provide new perspectives and insights for business executives and graduate students through a comprehensive study of how China''s firms globalize and operate, and the implications of this for economic success. Based on detailed case studies and summative examples of successful Chinese firms, Tse and Hung point out their strengths (e.g. making innovations affordable to many developing nations), their weaknesses (products made in China are not highly regarded) and their mistakes (being insensitive to host economy needs and at times corruptive acts). They argue that the world economy would benefit from engaging with Chinese and other emerging economy firms to learn from the strategies they employ to achieve their global reach.
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