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Dynamics of Mass Communication: Media in Transition

By: Joseph Dominick (Author)

Extended Catalogue

Ksh 14,400.00

Format: Paperback or Softback

ISBN-13: 9780071318266

Publisher: McGraw-Hill Education - Europe

Publication Date: Apr 16th, 2012

Weight: 1012 grams

Dimension: 27.50 x 21.80 x 1.90 cms

Category: Communication studies

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Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

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