Dynamics of Mass Communication: Media in Transition
Book Details
Format
Paperback / Softback
ISBN-10
0071318267
ISBN-13
9780071318266
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw Hill Higher Education
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 16th, 2012
Print length
512 Pages
Weight
1,012 grams
Dimensions
27.50 x 21.80 x 1.90 cms
Product Classification:
Communication studiesMedia studies
Ksh 11,450.00
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Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
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