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E-Commerce and Financial Services in Asia
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E-Commerce and Financial Services in Asia : The Expansion and Globalization of Alibaba, Coupang and SoftBank

Book Details

Format Hardback or Cased Book
ISBN-10 103285670X
ISBN-13 9781032856704
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 18th, 2024
Print length 204 Pages
Weight 540 grams
Ksh 30,950.00
Werezi Extended Catalogue 0 in stock

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This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.

This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.


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