E-Commerce Growth Strategy : A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.

<p><b>Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.</b><br><b><br><i>E-commerce Growth Strategy</i></b> shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.<br><br>Written by an experienced e-commerce growth advisor and operator,<b> <i>E-commerce Growth Strategy</i></b> features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. <b><i>E-commerce Growth Strategy</i></b> is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.</p>