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E-Commerce Industry Chain : Theory and Practice - 2023 ed.

By: (Author) Qinghong Shuai , (Author) Yun Zhang , (Author) Zhongjun Li

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Ksh 10,800.00

Format: Paperback / Softback

ISBN-10: 981990045X

ISBN-13: 9789819900459

Edition: 2023 ed.

Series: Advanced Studies in E-Commerce

Publisher: Springer Verlag, Singapore

Imprint: Springer Verlag, Singapore

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 11th, 2024

Print length: 377 Pages

Product Classification: E-commerce: business aspects
Business applications

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This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption).
This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

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