e-Consumers in the Era of New Tourism
1st ed. 2016
Book Details
Format
Hardback or Cased Book
Book Series
Managing the Asian Century
ISBN-10
9811000859
ISBN-13
9789811000850
Edition
1st ed. 2016
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Jan 21st, 2016
Print length
139 Pages
Product Classification:
E-commerce: business aspectsHospitality, sports, leisure and tourism industriesTourism industry
Ksh 18,000.00
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This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
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