E-Merging Media : Communication and the Media Economy of the Future
Softcover reprint of hardcover 1st ed. 2005
Book Details
Format
Paperback / Softback
Book Series
European Communication Council Report
ISBN-10
3642062105
ISBN-13
9783642062100
Edition
Softcover reprint of hardcover 1st ed. 2005
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Oct 21st, 2010
Print length
402 Pages
Product Classification:
Internet and digital media: arts and performanceManagement & management techniquesManagement and management techniquesBusiness mathematics & systemsBusiness mathematics and systemsSales & marketingSales and marketingPress & journalismPublishing industry & book tradePublishing and book tradeNews media and journalismBusiness applicationsGraphical & digital media applications
Ksh 19,800.00
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After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking.
After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the medial future will be like. The report examines effects and new perspectives in the area of economy, society, and politics. The aspects of behavior, business models, legal and regulation questions, self-conception of society and media economy are mooted by international authors to enhance the reader's understanding of the medial future and to disclose options for action.
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