Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
by
Adam Morgan
Book Details
Format
Hardback or Cased Book
ISBN-10
0470238275
ISBN-13
9780470238271
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 3rd, 2009
Print length
368 Pages
Weight
676 grams
Dimensions
23.70 x 16.10 x 3.00 cms
Product Classification:
Sales & marketing
Ksh 5,050.00
Werezi Extended Catalogue
Delivery in 14 days
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
Get Eating the Big Fish by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
