Economics and Corporate Strategy
by
C. J. Sutton
Book Details
Format
Hardback or Cased Book
ISBN-10
0521226694
ISBN-13
9780521226691
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 30th, 1980
Print length
240 Pages
Weight
42 grams
Product Classification:
Economics
Ksh 5,850.00
Re-Printing
0 in stock
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This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems.
This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm''s development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.
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