Economics And Management Of Competitive Strategy
Book Details
Format
Hardback or Cased Book
ISBN-10
9812838465
ISBN-13
9789812838469
Publisher
World Scientific Publishing Co Pte Ltd
Imprint
World Scientific Publishing Co Pte Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 18th, 2009
Print length
520 Pages
Weight
1,488 grams
Dimensions
28.50 x 21.80 x 3.10 cms
Product Classification:
EconomicsBusiness strategy
Ksh 21,800.00
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Provides a comprehensive approach to management strategy that is based on economics. Integrating economic analysis with management strategy, this work takes into account global competition and high-tech (Internet) developments, and recognizes that companies can no longer expect to sustain competitive advantage but must rely on innovation.
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