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EDLP versus Hi-Lo Pricing Strategies in Retailing

By: Sabine El Husseini (Author)

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Format: Hardback or Cased Book

ISBN-13: 9783631643570

Publisher: Peter Lang AG

Publication Date: Apr 24th, 2014

Weight: 312 grams

Dimension: 15.70 x 21.70 x 1.40 cms

Category: Production & quality control management

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This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

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