EDLP versus Hi-Lo Pricing Strategies in Retailing : Literature Review and Empirical Examinations in the German Retail Market
New
Book Details
Format
Hardback or Cased Book
Book Series
Schriften zu Marketing und Handel
ISBN-10
3631643578
ISBN-13
9783631643570
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Apr 24th, 2014
Print length
127 Pages
Weight
312 grams
Dimensions
15.70 x 21.70 x 1.40 cms
Product Classification:
Production & quality control managementProduction and quality control management
Ksh 6,250.00
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This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy on store performance.
Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action.
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