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Educating the Consumer-citizen

By: USA) Spring Joel (Queens College and the Graduate Center of the City University of New York (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805842739

Publisher: Taylor & Francis Inc

Publication Date: Apr 1st, 2003

Dimension: 22.90 x 15.20 x 49.90 cms

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This text charts the rise of consumerism as the dominant American ideology of the 21st century. It documents and analyses how, from the early 19th century through to the present, the combined endeavours of schools, advertising and media have led to the creation of a consumerist ideology.

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